We were thrilled to take on the exciting challenge of crafting a mesmerizing sonic world for the brand new MERCEDES B-CLASS campaign. Our vision was to create a sound design bed that gracefully weaves around the music, elevating the viewers’ experience.
Drawing inspiration from the B-CLASS’s cutting-edge design and engineering, we set out to add an intriguing twist to the campaign. During the captivating rotating moments, we infused the audio with an almost industrial quality, evoking a sense of innovation and sophistication. The sound of concrete being delicately scraped and elegantly ground upon adds a subtle yet distinct layer of tactile excitement to the overall soundscape.
By meticulously integrating the ethereal and industrial elements, we’ve created a multi-dimensional soundscape that complements the visual narrative, leaving an unforgettable impression on the viewers and resonating with the brand’s forward-thinking ethos.